A Cost-Effective Strategy for Lead Generation and Email Campaigns within a Constrained Marketing Budget The year 2020 is seeing a change in the spending behavior of organizations, in order to avert losses and stay in business. In a crisis situation, the first budget...
Can data research be conducted effectively during a work-from-home scenario? The current pandemic situation has already begun to have a business and economic impact, making it a challenge to run an organization that has hundreds of employees working remotely,...
Aiding Business Growth Through B2B Research Outsourcing Process Automation for B2B Data Discovery and Delivery Outsourcing has been a strategic trend in many industries. According to KPMG, Pharmaceuticals, Health, IT and Media are among the most popular outsourcing...
Technology and the Future of Life Science Innovation Advances in AI and machine learning are bringing us to a new stage of technological progress and innovation in the fields of pharma, healthcare, and life science research. Big data and intelligence are helping...
How can Customer Databases be used Effectively by Marketers? Most b2b companies have a database of their current and potential customers, that typically contains firmographic information of customers and prospects like company email addresses, job titles, company...