Three Ways to Build a Database for Email Marketing and their Pros and Cons You may be looking for a quick way to discover qualified leads, to achieve a good ROI on your next marketing campaign. Or you may want to build a high-quality lead list yourself, based on...
The Impact of CRM Strategies on the Success of B2B Organizations The journey to success in customer service starts with every new sales interaction. Because b2b transactions are larger in value compared to b2c, b2b organizations are looking to improve the customer...
Why Does an Organisation Need Competitive Research and Analysis? B2B organizations need to have a very competitive understanding of their industry if they want to grow and stay relevant. Market analysis is one of the first things they need to begin with. This will...
The Value Of Data Enrichment For Sales and Marketing Importance of Accurate Data for Sales Performance: High quality, accurate data is the greatest need for businesses today. It not only helps in better business decision making but is used to derive insights into your...
The Value Of Trend Analysis In Market Research and Driving Business Growth Knowing your market inside out is the first step in trying to sell a product or service. One facet of market research is trend analysis. A market trend is any change that alters the market your...
How can Data Mining and Business Intelligence be used together to benefit your business? Data Mining is a branch of data science that finds patterns and trends in large datasets, that can help in providing valuable business intelligence. Its purpose is to find...
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