Choose The Most Accurate and Cost-Effective B2B Contact Databases
Case Study on Effective Contact Databases
Ascentrik’s Bespoke contact databases give you research-based information about companies and their employees, including contact information like names, job titles, email addresses, phone numbers, social profiles. They also contain firmographic data like company size, revenue, location, technology used. These b2b contacts are used by businesses to reach out to potential clients and partners. They also greatly benefit marketing campaigns, lead generation, sales outreach, and customer relationship management.
Without accurate and targeted b2b contact lists, identifying and reaching out to decision-makers and prospects becomes very difficult. Several companies offer B2B contact databases, including ZoomInfo, Lusha, Clearbit, Apollo.io, LeadIQ, Cognism, UpLead, RocketReach, Lead411, and Kaspr. When buying contact data, consider factors such as data accuracy, privacy and compliance, geographical coverage, customer support, CRM integration capabilities, and pricing.
Find out how bespoke b2b contact lists benefit businesses more than standard pre-built databases.
How Ascentrik’s B2B contact databases benefit b2B business
High-quality, accurate contact data isn’t just a list – it’s the foundational fuel for highly effective digital marketing and sales strategies. Generic, low-quality lists actively harm your outreach efforts (bounce rates, spam flags, wasted resources), whereas premium, bespoke contact data propels them forward.
Here are some key benefits any B2B business can gain from leveraging Ascentrik’s custom-built B2B contact databases and lists:
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Dramatically Improved Targeting & Segmentation
Ascentrik’s bespoke approach means you aren’t buying a generic list; you’re defining your Ideal Customer Profile (ICP) with granularity. This allows for hyper-targeted campaigns reaching the exact decision-makers, influencers, and job titles within specific industries, company sizes, or geographic locations.
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Email Marketing Effectiveness
High-quality, verified data minimizes bounce rates for email campaigns and reduces time wasted by sales teams chasing incorrect or outdated contacts. This improves your sender reputation (crucial for deliverability), ensures compliance, and makes your marketing automation workflows significantly more effective.
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Higher Conversion Rates & Marketing ROI
When you consistently reach the right people with the right message, your conversion rates naturally increase across the funnel – from email opens and clicks to demo requests and closed deals. This directly translates to a higher (ROI) for your marketing spend, as fewer resources are wasted on irrelevant outreach.
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Superior Personalization Capabilities
Knowing more accurate details about your prospects (correct job title, company specifics) allows for significantly better personalization in outreach emails, ad copy, and even content tailoring. This leads to much higher engagement rates compared to generic blasts. This is critical for effective Account-Based Marketing (ABM).
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Strategic Market Intelligence & Expansion
Building custom lists with Ascentrik can reveal patterns and opportunities within your target market. Analyzing the data can help identify underserved niches, emerging trends, or key characteristics of your most valuable customer segments, informing strategic decisions about market expansion or new service offerings.
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Streamlined B2B Lead Generation & Empowered Sales Prospecting
Ascentrik’s bespoke databases act as fuel for your entire lead generation engine and sales prospecting efforts. Lead generation campaigns (whether through email marketing, targeted ads, or content syndication) inherently capture more qualified interest from the outset, as the audience is already highly relevant. This translates directly into increased outreach volume, more meaningful prospecting conversations, and ultimately, a more predictable, scalable pipeline of high-quality opportunities driving revenue growth.
In essence, leveraging bespoke contact databases moves a business from generic marketing and sales tactics to precise, efficient, and high-impact strategies fueled by accurate intelligence. It’s about quality over quantity, leading to better results, smarter resource allocation, and sustainable growth.
Top B2B Contact databases
Evaluating top B2B database platforms involves looking at factors like data accuracy, coverage, features specifically supporting sales and marketing workflows, integrations, and overall market reputation. Based on industry recognition and common usage as of early 2025, here are 5 leading platforms and why they are highly regarded for sales and marketing success:
ZoomInfo
ZoomInfo is renowned for its incredibly extensive and detailed database of companies and contacts globally. It excels in providing deep company insights, including organizational charts, technographics, and robust intent data (signals indicating a company might be researching solutions like yours). Its advanced filtering capabilities allow for precise targeting, and it integrates well with major CRM and sales automation tools. It’s particularly powerful for enterprise sales, ABM, and teams needing comprehensive market intelligence.
Apollo.io
Apollo.io is often highlighted for offering a strong combination of a large, verified B2B contact database and built-in sales intelligence and engagement tools. This includes features like email tracking, AI-powered sequencing for multi-channel outreach (email, LinkedIn, phone), and analytics. This integration allows sales and marketing teams to manage much of their prospecting and initial outreach workflow within a single platform. It’s often praised for providing significant value and scalability, making it popular across SMBs and mid-market segments.
Cognism
Cognism differentiates itself with a strong focus on data accuracy and compliance, particularly with GDPR and CCPA regulations. They are well-known for providing high-quality, verified mobile phone numbers (“Diamond Data®”), which can significantly improve connection rates for sales teams. With strong coverage in Europe and North America, plus intent data features, it’s a go-to choice for businesses prioritizing compliant outreach and needing reliable direct dials globally.
Lusha
Lusha is frequently recognized for its ease of use and efficiency, especially its popular browser extension that allows users to quickly find contact details while Browse LinkedIn or company websites. It provides accurate, verified B2B contact information (emails and direct dials) and is often considered a cost-effective solution, making it highly popular among individual sales reps, recruiters, and small to medium-sized businesses needing quick access to reliable data. They also emphasize data compliance.
LinkedIn Sales Navigator
Why it’s a top platform: While different from a traditional database provider, Sales Navigator is indispensable for B2B sales and marketing success. It leverages LinkedIn’s vast professional network, offering powerful search filters to find specific individuals and companies. Its strength lies in understanding relationships, professional backgrounds, company news, and identifying decision-makers through connections. It’s crucial for social selling, relationship building, ABM research, and finding warm paths into target accounts. It often complements other B2B databases by providing context and network insights.
It’s important to note that the best contact data platform often depends on a company’s specific needs, budget, target market (geography/industry), required features (like intent data or technographics), and existing tech stack (CRM integrations). Many companies also use a combination of these tools.
Case Study on Effective Contact Databases
In the fast-paced world of digital marketing, the success of email campaigns hinges on the precision and relevance of the b2b contacts sourced. When a contact database is stale, incomplete, or filled with irrelevant profiles, the ripple effects can be devastating: decreased open rates, poor engagement, and ultimately, a negative impact on ROI.
This case study explores how Ascentrik Research, a leading firm in data solutions, helped a prominent b2b company overcome these challenges by delivering a meticulously curated and accurate b2b contact list. The results were transformative, illustrating the profound impact that high-quality data can have on email marketing effectiveness.
The Client: Company Overview
Our client, a prominent player in the niche industrial equipment sector, had been experiencing declining performance in their email marketing campaigns. The company specialises in high-end machinery and technical solutions for manufacturing industries. They serve a highly specialised market with a diverse range of products and services.
The Problem: Contact Data Quality
Our client’s marketing team faced a significant challenge with their email campaigns. Despite their best efforts to craft compelling messages and design engaging content, they were seeing persistently low open and click-through rates. Upon investigating, it became evident that the core issue was the quality of their b2b contact database.
Stale Data
Many of the b2b contacts in the database were outdated, leading to high bounce rates and undelivered emails.
Incomplete Profiles
Numerous entries lacked crucial information such as job titles, company size, and industry details, rendering the contact list ineffective for targeted marketing.
Irrelevant Contacts
The b2b contact database contained profiles that were no longer relevant to our client’s current offerings, diluting the effectiveness of their campaigns.
These issues were not just hampering their email campaigns but were also affecting overall marketing ROI and customer engagement.
Solution Strategy: Ascentrik Research’s Approach
Understanding the Client’s Needs
Ascentrik Research began by conducting a thorough analysis of our client’s existing contact database. This involved:
Contact Data Audit: Reviewing the existing b2b contact list to identify gaps and areas for improvement.
Campaign Analysis: Assessing previous email campaigns to understand the relationship between contact data quality and campaign performance.
Client Consultation: Engaging with the client’s marketing team to understand their target audience, key industry segments, and specific needs.
Custom Contact Database Development
Data Collection and Verification: Ascentrik Research initiated a comprehensive data collection process. This involved:
Industry-Specific Research: Gathering information from a variety of sources to ensure relevance and accuracy, including industry reports, trade publications, and business directories.
Quality Check: Conducting quality checks to validate and update contact information, ensuring that each entry was current and accurate.
Segmentation and Customization: To address the need for targeted marketing, Ascentrik Research customised the b2b contact list by:
Segmenting by Industry: Creating detailed profiles based on specific industries within the manufacturing sector, such as automotive, aerospace, and electronics.
Job Function and Role: Including detailed job titles and functions to ensure that messages reached the appropriate decision-makers.
Data Enrichment: Enhancing the database with additional details such as:
Company Size: Including metrics on company size to tailor messages to businesses of different scales
Geographic Location: Adding location data to target regional markets effectively.
Quality Assurance: Ensuring the contact database’s accuracy through:
Regular Updates: Implementing a schedule for periodic updates and verifications to maintain data quality.
Validation Tools: Using advanced data validation tools to cross-check and confirm the accuracy of contact data.
Implementation and Integration
Once the custom b2b contact list was ready, Ascentrik Research worked closely with our client to integrate it into their existing CRM and email marketing platforms. This included:
CRM Integration: Ensuring seamless integration with our client’s CRM system for efficient data management and utilisation.
Training and Support: Providing training sessions for the client’s marketing team to maximise the use of the new database and tools.
Results: Transforming Email Campaign Performance
The impact of Ascentrik’s contact data on our client’s email campaigns was profound and multifaceted.
Improved Deliverability and Open Rates
With a clean and accurate b2b contact list, our client experienced:
Reduced Bounce Rates: A significant decrease in email bounce rates as outdated or invalid addresses were removed.
Increased Open Rates: A notable improvement in open rates as emails reached relevant and engaged recipients.
Enhanced Targeting and Engagement
The custom segmentation and enrichment led to:
Higher Click-Through Rates: More targeted messages resulted in higher engagement, with recipients finding content more relevant to their interests and needs.
Better Conversion Rates: Improved targeting and personalized content contributed to increased conversions and a higher return on investment.
Long-Term Benefits
Beyond immediate campaign improvements, the new b2b contact database provided long-term benefits:
Sustained Data Quality: Ongoing updates and maintenance ensured that the contact database remained current and valuable for future campaigns.
Strategic Insights: The enriched data offered valuable insights into market trends and customer behavior, helping our client refine their marketing strategies.
These issues were not just hampering their email campaigns but were also affecting overall marketing ROI and customer engagement.
Lessons Learned
The Importance of Data Quality
This case study underscores the critical role that contact data quality plays in the success of email marketing campaigns. A well-maintained and accurate contact database can significantly enhance campaign effectiveness and overall marketing performance.
Customization and Segmentation
Tailoring the b2b contact database to specific industry segments and roles proved to be a game-changer. Customization allows for more relevant and targeted messaging, which is crucial in niche markets.
Conclusion
Ascentrik Research’s work with our client demonstrates the transformative power of accurate and customized contact databases. By addressing issues of stale, incomplete, and irrelevant data, Ascentrik not only revitalized our client’s email campaigns but also provided a strategic advantage in their marketing efforts. This case study highlights the value of investing in high-quality data solutions and the positive impact they can have on marketing performance and ROI
Ongoing Data Management
Maintaining contact data quality is not a one-time task but an ongoing process. Regular updates and validations are essential to ensure that the contact database remains accurate and effective over time.
Features and Benefits of Ascentrik’s Custom B2B Contact Lists, to Empower Lead Generation
Since our b2b contact lists are freshly built for each client, and not stored in databases, our b2b contacts are always 100% fresh and accurate. They do not face the disadvantage of getting stale as they are refreshed by our team for your current email campaign. In the rare event that a b2b contact turns out to be stale, we give you a replacement contact.
We are among the few providers of contact data, who offer data for consent marketing, which includes single and double opt-ins. Because of our bespoke research and full-time team of researchers, we can provide data for highly targeted and niche industries and job roles. Since these categories are not broad, they are not found and updated in general contact databases.
Since our b2b contact databases come with the highest accuracy levels, it saves your email marketing spend, enables personalisation of messages and improves your lead generation efforts. You will be targeting the right prospects with the right marketing messages, creating a greater likelihood of a response from those on your list.
If you have an existing database, our b2b contact list enrichment features will enable you to keep your contact database clean and ready for your next campaign. Many sellers of contact databases claim to offer real-time updates of b2b contacts, yet many users complain of inaccurate data and email bounces. Our solution to this problem is building fresh contact databases for your campaigns, so that b2b contacts are always up-to-date.
Our contact data is fully compliant with data protection regulations like GDPR. Many organisations are concerned about how sensitive data is handled, and can be assured that our data and processes are completely trustworthy.
Know more about our entire suite of b2b data services here.
Pricing Models for B2B Contact Databases
Many data companies function on subscription plans and credit systems. Some companies have a large upfront annual payment against which you get a certain number of credits to use. This means you are locked with a company for one year, or you’ll be paying a higher monthly subscription cost.
We offer a very convenient and customised pricing solution to meet every organisation’s varied needs. Our pricing is based on the volume and type of b2b contacts you are looking for. Data that belongs to niche job categories and titles, and data that contains opt-ins comes at a higher price because of its premium nature.