CRM Database Hygiene

For a Leading Media and Publishing Company

  • Data Hygiene

  • Enriching Lead Database

  • CRM Management

Company

UK’s leading media and publishing organisation.
Business Challenge

5 million records in their CRM database for Cleaning, Validation and Enrichment.

Large number of email bounces because of inaccurate email addresses.

Lots of irrelevant staff names.

Ascentrik’s Solution

Data Audit
Data Sourcing, Validation and Appending Missing Records
Data Segmentation based on niche targets
Single and Double opt-in Consent.

Business Outcomes

250k new profiles added monthly
Replacements for stale contacts
Existing profiles enriched with new data points
Intelligence given like which company the staff has moved to, revenue turnover etc.

Your Next Campaign Deserves Better Data