The Untold Story
Custom Data Research for Email Campaigns
A Better Foundation for Every Campaign
Why Bespoke Data Research Matters
Bespoke or custom data research has emerged as a crucial foundation for driving successful email marketing and cold calling campaigns. Unlike generic or pre-built databases, custom data research delivers highly accurate, relevant, and timely contact information tailored to each campaign’s unique objectives.
Reach the Right Decision-Makers
This ensures outreach efforts are directed at the right decision-makers, significantly increasing open rates, response rates, and conversions, while minimising wasted resources. By emphasising quality over quantity, bespoke research teams combine primary and secondary research methods to identify and verify contacts in real time.
Keep Data Fresh and Relevant
This is especially important in B2B contexts, where lead data can become stale quickly due to frequent job changes or shifting organisation structures. A research-driven approach means each lead is validated and enriched, going beyond basic information to include firmographic and behavioral insights, ensuring every touchpoint is as effective as possible.
Enable Personalised Outreach
In both email marketing and cold calling, personalisation is the key to standing out. With accurate, up-to-date data, teams can customise their messaging, subject lines, and offers, addressing recipients’ specific pain points and interests. This level of personalisation not only demonstrates that due diligence has been done but also increases trust, making prospects more receptive to outreach efforts.
Support Continuous Enrichment
Ongoing data enrichment is essential for maintaining campaign performance. As markets evolve and contacts change roles, a custom research team supports regular data refreshes, ensuring that every campaign launches with updated and compliant information. This approach helps avoid common pitfalls like high bounce rates, spam traps, and wasted effort on inaccurate leads.
Exclusive, High-Quality Data
Bespoke data research also offers a flexible and scalable alternative to the traditional dilemma of buying lists or relying solely on content marketing to generate leads. While mass databases can offer speed, they often lack depth and exclusivity, resulting in the same lists being used by competitors. In contrast, custom research provides exclusive, non-recycled data aligned with your specific market and campaign goals, granting a competitive edge.
Built for Compliance
Finally, custom research-based list building supports compliant marketing. By sourcing data through double opt-ins or explicit consent, your outreach remains GDPR-compliant and avoids reputational risks, positioning your brand as trustworthy in the eyes of your audience.
Boost ROI Across Campaigns
This methodology empowers organisations to maximise ROI on every campaign, setting a solid foundation for deeper, targeted outreach strategies detailed on subsequent pages.
A Guide for Marketers, Salespeople and Business Development Managers to get the most out of their Email Marketing Campaigns
Ascentrik has been providing data to companies across the globe, but specifically the UK and US markets. Our team of researchers has gained thorough expertise in building 100% accurate email lists.
What differentiates us is that in a market where the job of most data vendors is done with selling you a pre-built database, Ascentrik gives you a custom built list from the ground up, for each new client. We provide data to those who value accuracy with cost effectiveness above everything else. Our services are also suited for large companies that need a full time research team, to work as an extension to their own team.
Another problem we address is that many top companies do not want data identical to their competitors, which is the case when many companies download from the same database.
For these reasons we have developed this series of videos for those trying to find the right audience and target relevant prospects.
You may design and strategize your entire campaign perfectly, but true success is measured by the accuracy of your email list, or the contact details in your database.
Video 1
Mastering Email Campaigns
The perfect email campaign begins with the perfect database, which has all the right decision makers ready to be targeted. For this you need to first source your data in the best way, then cleanse and verify it regularly to keep it fresh and updated.
When we talk about the best way to source data, we refer to obtaining consent through single or double opt-ins. This helps you target only those really interested in your product, and stay GDPR compliant.
These methods will increase your email’s chance of being opened and save you from ending up as spam, giving you low bounce and unsubscribe rates.
Video 2
Steps to run the “perfect” Email Campaign
These steps are meant for solving a very persistent problem in email campaigns, which is stale data on your email list.
The 1st step is to keep your list refreshed at all times. Leads may switch jobs while your campaign is running, leading to their contact details getting stale. This is where a team of data researchers can keep your CRM refreshed at all times by verifying contact details regularly.
Lastly, you need access to a continuous supply of additional market and competitor intelligence, to supplement your existing list. Researching specific persona and industry intelligence like promotions, acquisitions, mergers and other vital data, helps you know the right time to approach a key decision-maker in the industry.
Video 3
Effective Email List Growth Hacks
Content marketing is known to be the best organic way to grow your lead list, but have you heard of custom data research?
Custom data research can be seen as the best alternative to content marketing for gaining leads, because it cuts down the high amounts of time needed to build and promote content online. Instead of hiring a team of content marketers, you can hire a team of data researchers, who source and verify data for your company.
This video talks about the common roadblocks to creating your own content and promoting it, with the expectation that interested users will subscribe to your mailing list. Here you will learn what a custom research team does, and how they give you the same, or even better results, but in a very short amount of time.
The benefit you get is 100% accuracy resulting in 0 bounced emails, making custom research a more effective method than content marketing for gaining leads.
Video 4
High Quality Email List Building through a Custom Research Team
This video gets more in depth into the intricacies of the working of a custom research team.
A research company can target very specific niches within your market. No matter how narrow the details you desire, you can find the right decision makers. Your custom research team is efficient at both primary and secondary research along with reporting and analytics.
This team gives you full support throughout your email campaign. You will find that the best email campaigns are built on custom data research, as they are targeted at the right audience.
Video 5
Is there an alternative to Buying or Building Lists?
The 2 most common methods of building an email list are buying an existing list from a database, or building one yourself with content marketing. This video looks at both these methods, and also examines if there is a middle ground with the benefits of a self-built list, while avoiding the disadvantages of online databases.
Online databases give you quick data, but can suffer from poor quality, since they are either not refreshed in real time, or have automated processes for refresh, which are subject to some amount of error. On the other hand building the list yourself with content marketing is very time and resource intensive, and comes at a high cost. Not all brands may find success at content marketing.
Custom list research is a middle ground to both these methods. Your data is delivered quickly, and is highly accurate at the same time. It is enriched with opt-in information, and most of all it is not stored or sold to anyone else.
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