Database Hygiene

For a Leading Media
Publishing Company

  • Data Hygiene
  • Enriching Lead Database
  • CRM Management


UK’s leading media and publishing organisation.

5 million records in their CRM database for Cleaning, Validation and Enrichment.


Large number of email bounces because of inaccurate email addresses.

Lots of irrelevant staff names.

Ascentrik’s Solution

Data Audit

Data Sourcing, Validation and Appending Missing Records

Data Segmentation based on niche targets

Single and Double opt-in Consent.

Business Outcomes

250k new profiles added monthly

Replacements for stale contacts

Existing profiles enriched with new data points

Intelligence given like which company the staff has moved to, revenue turnover etc.