Looking for a ZoomInfo alternative?
See what’s the best choice for you!
Choosing the right b2b contact database solution is foundational to the success of your marketing and sales efforts. This page reviews the top competitors to Zoominfo, to see how they score on various parameters like Accuracy, Pricing, Niche Markets etc.
Choose the solution that is best suited to your unique data needs
Although these are among the top companies like Zoominfo, helping you to constantly add marketing and sales qualified leads to your pipeline, the differences and drawbacks among them start to emerge when you consider their approach to data sourcing and storage.
According to reviews, the 2 main complaints many users have had with these data solutions is the high cost and lack of complete accuracy, which is incorrect emails and phone numbers. Like many software tools, their data is not as accurate as they claim it to be. This has led many marketers to look for competitors to Zoominfo, specially companies that offer customised solutions.
Comparison between Zoominfo and its top 5 Alternatives
Now let’s take a detailed look into the various alternative databases like Lusha and Uplead, as well as more customised platforms like Hoovers, Cognism and Ascentrik Research.
Lusha is a popular Zoominfo alternative that provides B2B company and contact data to business professionals helping them reach the right decision makers. The data is available as a browser or Salesforce plugin, via an API, or through Lusha’s Zapier integration.
Pros :
- Lusha has a massive database of 100M business profiles, 60M email addresses, 50M direct dials and over 15M companies’ profiles.
- They are GDPR and CCPA compliant
- Lusha helps in creating and sending customised emails to the prospects
- The platform is user friendly and the Chrome Integration is handy for the users
- Excellent dashboard for overview of data
Cons :
- Lusha themselves claim to provide 81% accurate data which is lower than many of the competitors like Cognism (98%) and Uplead (95%)
- Some users have claimed to face email bounces as high as 40%
- Data can get outdated and stale very quickly
- The quality of direct dials is a matter of concern
Pricing Structure :
Lusha has 4 pricing plans and is based on a Freemium model. The customer is billed annually
- Free: $0/user (5 credits)
- Pro: $348/user billed annually (480 credits)
- Premium: $612/user billed annually (960 credits)
- Scale: Must contact the sales team
Lusha Reviews :
The following is taken from G2 reviews. Visit site
One of the most impressive aspects of Lusha is its ability to provide accurate and up-to-date contact information. With just a few clicks, It can access the prospects’ direct phone numbers, email addresses, and even social media profiles. I appreciate how automation and other capabilities enable manage our email marketing campaigns. It offers an easy-to-use interface for setting up and managing funnels, composing and sending emails, using customizable email templates and communicating effectively with customers, among other things. The LinkedIn Extension is helpful and runs quite smoothly. The filtering capability is quite detailed, so it can narrow the prospect search based on the industry, department, job title, etc.
The most disliked thing about Lusha is that it gives very few Credits to enroll the prospects. They should exceed the limit. They limit the prospect search without informing the customer, so we cannot use all our credits within the given time; I think this is an unethical practice. Not all of the data is perfect and can require some manual sorting and searches to determine what is most up to date. Lusha does not have contact information for every potential lead. While the platform boasts an extensive database, it may not be comprehensive enough to cover every industry or region, and there may be some gaps in the data. This could sometimes lead to frustration and wasted time. Some users may find the pricing of Lusha.com to be too steep, particularly for smaller businesses or individual freelancers. They have a yearly or annual plan.
Cognism is a competitor to Zoominfo that is a sales intelligence tool you can use to find prospects’ email addresses and phone numbers.
Pros :
- Cognism has a large database of mobile phone numbers, which is their biggest selling point
- They claim to have a 98% accuracy
- There’s also the Prospector tool, which you can use to build account lists that fit your criteria more easily
- It combines firmographics, technographics, as well as hiring and funding triggers with buying intent data to help you identify prospects who are most likely to buy your solution.
Cons :
- 98% but users have complained that data is not as accurate as they claim
- Cognism is considered costly and expensive by many of its users
Pricing Structure :
Cognism doesn’t display its pricing publicly. You’ll need to contact the company to learn more about pricing.
Cognism Reviews :
The following is taken from G2 reviews. Visit site
Cognism has helped to secure the best connect rates I’ve seen from similar calls. With this, I can reach more of the right people – something particularly useful for cold outreach. Its integration with HubSpot and Salesloft is flawless and makes the browser extension super easy to use. Easy access to contact details linked directly to LinkedIn. Also gives access to a lot of contacts that cannot otherwise be found on LinkedIn.
Similar to other providers, there will always be some incorrect details. The diamond verification system can sometimes help with this, however, there is also a habit of people with the same name (or even the wrong name sometimes) being classed as diamond verified. The platform is also sometimes at odds with LinkedIn Sales Navigator – especially when people are in two roles at once. The filtering system is not very smart, e.g. if i put IT in job title but someone actually has information technology the person will not show which can slow down the process. Also lots of the emails don’t work.
Review from Trustpilot. Visit site
Cognism sold my phone number to a number of sales companies, but associated it with someone else who shares my name. As a result I am frequently receiving cold calls intended for this person. Their website does not allow you to remove your phone number from their database without providing additional personal details (email, company etc) and agreeing to be contacted by them with other promotional material.
D&B Hoovers is another alternative to Zoominfo that is a sales and marketing intelligence platform. D&B Hoovers uses the world’s largest Commercial Data Cloud and sophisticated analytics to deliver a sales acceleration solution packed with insight.
Pros :
- D&B Hoovers leverages the world’s largest commercial data cloud with more than 170 million business records and analytics
- They have a global coverage spanning across 190 countries
- They have more than 175 search filters to build highly-targeted lists.
- The platform is user friendly and integrates seamlessly with Salesforce and Microsoft Dynamics 360
Cons :
- According to some users, the email accuracy is 70% and the inaccuracies in data is also observed
- A major drawback of D&B Hoovers is the increase in outdated data
- A lack of good customer support
- Missing data like company revenue or number of employees
- The platform sometimes faces unexpected shutdowns
Pricing Structure :
D&B Hoovers have not provided any pricing information. A free trial is offered by the platform.
D&B Hoovers Reviews :
The following is taken from Gartner reviews. Visit site
The things we like most about the D&B Hoovers platform are the depth of company information, ease of use, the competitive pricing, and the feature-rich tools. Abundance of data is amazing to be consolidated in one service. Ease of Running a report for data we need or business function. Crunch reports when available that are tech specific. The data-mining capability in excel is great as I can filter out information with just a click. It allows for easy search and filtering options. The accuracy seems to be pretty reliable for the most part. It is very easy to export data once a list is created.
The things we dislike most about the D&B Hoovers platform are the customer support system, the inconsistency with contact level information, and the restraints on weeding out certain companies from being downloaded in smartlists. The time it takes to search each company is cumbersome. The search feature needs better/more flexible parameters. There is no mobile app with a good map feature. I want to be able to use the search by industry peers while I am in the field. I cannot add all the fields that I want to in the table view. The pricing is quite steep for a small business. While it is pretty accurate, there is definitely plenty of outdated data.
Uplead is another company similar to Zoominfo. It is a B2B data provider & sales intelligence platform that gives you instant access to millions of verified business contacts and companies worldwide.
Pros :
- As per the company’s claims, it offers a 95% and above accuracy rate
- It has an 85+ million B2B email address database featuring contacts from over 200+ countries
- You can use over 50+ search criteria filters to build targeted prospect lists
- It provides data enrichment and email verification options
- It offers advanced features like technographics, intent data, and bulk lookup
- UpLead seamlessly integrates with multiple platforms
Cons :
- The database has more data points for North America than any other region
- The relevance of leads may sometimes be low
- 95% users have been vocal about lack of accuracy compared to what is claimed by the company
- There is a lack of mobile phone numbers for contacts
Pricing Structure :
- Essentials: $74 per month (2040 annual credits)
- Plus: $149 per month (4800 annual credits)
- Professional: $299 per month (12,000 annual credits)
Uplead Reviews :
The following is taken from G2 reviews. Visit site
Uplead is a great solution for generating quick lists of leads for all our different marketing campaigns. With its wide variety of search filters, you can really drill down to get leads for the exact demographic or persona you are looking for. UpLead provides a comprehensive set of data on each prospect, including contact information, company details, and more, which can help users better understand their target audience. UpLead can be integrated with other sales and marketing tools, such as CRMs and email automation software, to streamline workflows and enhance the overall sales process.
While UpLead does its best to maintain accurate data, there may be errors or outdated information in their database. This can lead to wasted time and resources when trying to connect with a lead who is no longer with the company or has inaccurate contact information. UpLead’s database is not as comprehensive as some other lead generation tools. This means that some potential leads may not be included in their database, limiting your pool of potential prospects. It would be great if there were more flexible pricing options or more affordable plans for users with lower volume needs. I was very disappointed in how they handled our renewal. No notifications at all – just a charge to my credit card.
Zoominfo is a platform that provides their users with B2B data and software which helps them connect with and close deals with their valuable buyers.
Pros :
- They have a huge database of 220M+ professional profiles along with 100M+ company profiles as well as 150M+ emails.
- They also provide intent data, technographic data as well as data enrichment services
- Integration to CRM’s is considered flawless by users
- The platform also contains a lot of filters for finding leads
- Zoominfo is GDPR and CCPA Compliant
Cons :
- Users have reported lags and crashes while exporting mass contact data
- Data quality have been a concern as users have complained receiving duplicate data or the data of a retired individual
- There are cases of email bounces as reported by some users along with lack of data accuracy
- Many emails have not been verified
- Customer support is not considered great
- Lack of pricing transparency and is on a higher price point according to some users
Pricing Structure :
Pricing for Zoominfo has not been revealed on the website. One must fill out a form for further pricing related enquiries.
ZoomInfo Reviews :
The following is taken from Gartner reviews. Visit site
The product is generally fine, including integrations, filtering and export abilities. Its integrity to connect and share data with other tools, like Salesforce; the guided learning and video tutorials and events; the breadth of intelligence/data across the spectrum of target contacts and accounts; technographic and firmographic details, level of detail about account adoption of business technologies; and its ease of adoption for any role in the sales sphere; also, the interactive support features and requests to include data and the list matching and cleaning and contacts verification features, is worth noting.
But we experienced an 11% bounce rate, which is higher than their 95% accuracy “guarantee” The auto renewal does not allow you to pause whenever you want. High bounce rates, inaccuracies across LinkedIn and ZoomInfo data, bad intent data and worst of all their inability to work to find what is best for my company and instead bully us into a contract that doesn’t align with what my company needs. Their sales tactic is a scam, and I am shocked that a company of this size and status can get away with treating their customers like this. I have no desire to do business with a company that treats its tenured customers like this. I am hopeful that whoever reads this will reconsider doing business with this company and at the least learn from our mistake and write in an opt-out clause.
When compared to the above solutions this is how Ascentrik fares on all the same factors evaluated
Ascentrik Research
Ascentrik is a data research partner, and a leading competitor to Zoominfo, who provides customised and made-to-order data. Our strength is data privacy and accuracy.
Our data helps boost your lead generation and sales. Your business can fuel consistent revenue growth from targeted campaigns.
- Ascentrik provides 100% accuracy. This is because unlike data vendors and software solutions, we do not store databases. We partner with our clients to build made-to-order databases.
- We source data from across the world, on demand, and customise it to suit your requirements.
- Since we are focused on exclusivity and customisation, we provide very detailed filtration and segmentation based on niche criteria that you specify.
- We provide various levels of insight and intelligence like competitor analysis, market and trend analysis, SWOT and sector analysis.
- We provide data verification and enrichment in real time, as our email list is built freshly for each client.
- We use automation and human verification of data to ensure our lists are always updated and even provide double opt-ins to ensure consent.
- We provide replacements if a contact changes his job during a campaign, making sure that you get exactly what you paid for, and ensuring the highest ROI on your email campaigns.
- Our data seamlessly integrates with any CRM platform through our API.
As you can see we match up on all performance indicators from data coverage, data enrichment, competitor and market intelligence, to CRM integration, and most importantly, we outperform our competitors through 100% data accuracy. Thus we give you the highest ROI for your marketing budget than any other data vendor.
Parameters on which Ascentrik is your best Zoominfo Alternative
Zoominfo is a sales intelligence solution packaging many features together. If you are looking for the perfect alternative to Zoominfo, you will need to evaluate data solutions on all the features Zoominfo offers.
The first parameter to evaluate when looking for a competitor to Zoominfo is data sourcing:
Because Zoominfo’s static database is not tailored to the specific needs of each customer, it falls short of a multi level process of verification. This can lead to gaps in coverage for specific niches within industries, causing a significant problem for businesses targeting narrow job categories within their target market. This lack of customization can result in weak data coverage for businesses targeting specific local as well as international markets.
On the other hand, Ascentrik Research provides a 360 degree approach to data. We offer client all types of data that they desire. If you are looking for a quick download of data from a very common category, we offer verification and instant downloads. If you are looking for job titles from niche categories, we can custom-research this data for you. When data is researched for your specific campaign, it is accurate and at its highest level of freshness. It may take a couple of days, but is 100% fresh and accurate.
The next important parameter to consider in Zoominfo alternatives is data enrichment:
Ascentrik stands out from ZoomInfo with its superior Data Verification processes and regular hygiene and cleansing processes. We always maintain high-quality B2B data with the highest accuracy on the market. This is because we offer 100% replacement guarantee, for bounced emails. If a contact on the list changes his job, we give you a replacement. Thus we charge only for successful contacts.
The third and very important aspect is data accuracy:
Although Zoominfo claims to offer high accuracy, the accuracy rate many users have experienced is around 70%.
Any database that is focused on scale, falls short in terms of quality and accuracy, as it is impossible to update large databases in real-time. This is where a custom research process offers a very good solution.
We offer data for quick download, as well as custom built data options. We know that data that is stored, gets stale because it is not refreshed regularly. We make sure that we refresh every data record before its handed over to the client.
As per numerous customer reviews, accuracy rate becomes the biggest point to consider when looking for a reliable alternative to Zoominfo.
The next point to evaluate in websites like Zoominfo is niche categories:
ZoomInfo’s data coverage is limited, particularly when it comes to international coverage and small-to-medium businesses. Their contact data is also insufficient, with gaps below the director level and outside of high tech industries. ZoomInfo does not offer dynamic data verification processes to add data to the customer’s needs.
No one else covers niche industries like we do. Our global coverage, across markets and industries, allows us to dynamically source data for any industry, in any part of the world, to ensure that our clients’ target markets are fully covered.
Most online databases have only the most popular industries stored within them. But due to our made-to-order approach we have a team of researchers building custom databases from very specialised categories, with complete accuracy.
The last factor is pricing:
Zoominfo’s pricing range starts from $20k. They offer 2 to 3 year contracts that auto-renew. The auto-renewal feature has been a persistent complaint with a lot of users.
Ascentrik offers you very flexible pricing options. The price range we offer is anywhere between $800 to $1000 for 1000 email addresses. Our pricing differs based on the number of contacts and whether they belong to highly specialised and niche targets.
Most of these tools seem less expensive at first, but due to leads getting stale in databases, companies later incur higher costs in fixing stale leads. Therefore many marketers and salespeople are looking for competitors to Zoominfo that are profitable in the long run.
Ascentrik scores on 3 major factors
Unlike most competitors to Zoominfo, Ascentrik is a data research partner, that provides customised and made-to-order data. Our data is freshly sourced for each new client project. Our data gives you 100% ROI on your marketing campaigns, by giving you accurate contact details.
When compared to the above solutions this is how Ascentrik fares on all the factors evaluated above.
Data Accuracy:
- Ascentrik’s strongest point is data accuracy. This is because unlike data vendors and software solutions, we do not store databases. We partner with our clients to build made-to-order databases.
- Although we create fresh databases each time, we are able to deliver anywhere from 500 to 60,000 data records a month.
- We source data from across the world, on demand, and customise it to suit your requirements.
- We provide replacements if a contact changes his job during a campaign, making sure that you get exactly what you paid for, and ensuring the highest ROI on your email campaigns.
- We charge only for successful records delivered.
- Since we are focused on exclusivity and customisation, we provide very detailed filtration and segmentation based on niche criteria that you specify.
- We provide data verification and enrichment in real time, as our email list is built freshly for each client.
- We use automation and human verification of data to ensure our lists are always updated and even provide double opt-ins to ensure consent.
Niche Targets:
Ascentrik is one of the only data partners that has the capability to source contact data for very niche targets. Niche industries are specialised sectors focusing on a specific product or service. These industries cater to a smaller target audience and have lower competition. Some examples of niche B2B industries include oil and gas, metals and mining, specialised healthcare, etc.
On the other hand, mainstream industries include popular sectors that may have a bigger market, multiple competitors, high growth potential, or cater to a mass market need. Mainstream industries are usually commoditised by many players. Software development, IT, marketing, etc can be classified as examples of mainstream B2B industries.
Since most database solutions need to maintain large databases, the sourcing and verification of data needs to be automated with software. It is not feasible to verify millions of contacts on a daily or even a weekly basis. Therefore only the most popular, mainstream categories are updated regularly, while the industries and markets that are niche or less in demand are not.
Here is where Ascentrik Research outperforms the others. We can source and verify data from niche categories and industries. This data is unique and is hard to find anywhere else. No matter what your industry, job title, job role, or any other data point, we can source data in line with privacy norms and user consent, using our specialised team of data researchers.
Pricing:
- Ascentrik has very flexible pricing options. We charge based on the specific contact and company details you need. We charge separately for consent based single and double opt-ins.
- Because our data is made-to-order and always updated for your campaign, along with replacements, you pay less in the long run, specially in refreshing bad data.
Other Benefits:
- We provide various levels of insight and intelligence like competitor analysis, market and trend analysis, SWOT and sector analysis.
- Our data seamlessly integrates with any CRM platform through our API.
As you can see we match up on all performance indicators from data coverage, data enrichment, competitor and market intelligence, to CRM integration, and most importantly, we outperform our competitors through 100% data accuracy. Thus we give you the highest ROI for your marketing budget than any other data vendor.
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