Pitfalls of Outsourcing to the wrong Data Research company, and how to avoid them In the previous post, we spoke about the necessity and advantages of outsourcing b2b data research services. That being said, we are well aware that the process of shortlisting and...
Benefits of an Outsourcing Partner for Research Support Services Outsourcing refers to the transfer of a business activity or function from a client/customer to a local or foreign third party service provider. With changing business dynamics, businesses need to focus...
The Impact of Data Cleansing and Validation on your Marketing Efforts Successful lead conversion requires accurate lead lists. Building and maintaining this list is very tough, since data decays at a very high rate due to missing data, duplicate records, outdated...
How to Save your Email Marketing Campaign from the effects of Spam For many businesses email marketing is their primary advertising campaign, because it’s a great method of advertising your business online and reaching a global audience. Besides, it is very cost...
Importance of Custom b2b Market Research and Insight in Business Strategy and Marketing Market research provides critical information about your market and your business landscape, and informs you about how to plan your next steps. For those launching a new product,...
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The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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