The Value of Personalisation and Email List Segmentation in Email Marketing One of the most challenging tasks in email marketing is the email making it to a receiver’s inbox. Email deliverability is based entirely on how valid and accurate the email id’s on your list...
Reasons for Lower Effectiveness of your Email Marketing Campaigns (Common pitfalls and how to avoid them) A well planned email can move your audience deeper into the sales funnel and turn them into subscribers. But when it comes to an email, overlooking the subject...
Putting Data and Market Intelligence into perspective, and seeing how they are meaningful to organisations What Is Data Intelligence: Data Intelligence is all about finding and discovering value in data. It refers to all the analytical tools and methods companies...
Pitfalls of Outsourcing to the wrong Data Research company, and how to avoid them In the previous post, we spoke about the necessity and advantages of outsourcing b2b data research services. That being said, we are well aware that the process of shortlisting and...
Benefits of an Outsourcing Partner for Research Support Services Outsourcing refers to the transfer of a business activity or function from a client/customer to a local or foreign third party service provider. With changing business dynamics, businesses need to focus...
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